About Us

We're Fif & Lou, a woman-owned business committed to bringing you beautiful collections while supporting women-owned independent brands.

Our vibe is strong and dainty. Cozy and sparkly. Grounded and free. Fun and focused. Elegant and understated. Supportive and supported.

We believe in self-care and caring for others. We like to treat ourselves and treat others. Our aesthetic is about sparking joy and staying in our own integrity. We curate with intention, so you can purchase with intention.

Our commitment is to curate elegant, quality, affordable products that you might not otherwise find, while keeping the tide rising for women entrepreneurs. We are committed to the environment and ethical business practices.

Curious about Fif & Lou? Those are my sons' nicknames. Rising feminists, of course. Pronounced "feef and lou." :)